Cody here, one of my goals is to put a dent in the Mortgage industry, leave it different from how I found it, impact it in such a positive way that it's never the same again.
Some of the most important stats in the industry have gone to complete crap. And it's pathetic in my opinion...
Nearly 90% of new LO's in the last 5 years HAVE FAILED to see their 24-month anniversary.
Which has caused the average age of LO's to raise from 46 to 55 years of age.
Not to mention that 30 YEARS AGO the average LO closed 4-6 loans per month... and now... can you guess? 1-3.
It's actually going backwards...
But it also has never been more clear as to why.
The industry is changing from how it has always been and it's going digital.
(An upgrading in my opinion)
But i'm a "millennial" so, of course I think it's an upgrade. Others - not so much.
Want to know something else that's true?
Most LO's suck at social media.
And if you take offense to me saying that, allow me to explain.
If no one has told you that you suck yet, you more than likely contribute to the stats I mentioned above.
Reason why I believe that?
Because it's human psychology to avoid saying the HARD things that would actually help someone understand what to improve in order to do better, improve, or grow.
We avoid them because it feels like confrontation, and most people don't like confrontation, so we let people continue to suck, which is much more damaging.
Now let's put our "millennial" pants on so we can do something about it.
Grab a pen and paper real quick and I'll tell you PART ONE of the "SECRET SAUCE"...
You ready? Here it is.